7 things everyone needs to know to successfully scale social change
Projects that want to change things for the better tend to fail. They fail a lot.
They don’t fail because they couldn’t help people. Most interventions will do some good and a fair number produce truly spectacular results. But problems arise when the project is opened up to more people, whole communities are opted in, and then suddenly those results start to look a little less spectacular.
It’s still good, don’t get me wrong, but not as good as the pilot. Somehow, making it up as you went…